At PEARL iZUMi we don't exist to make cycling shoes and apparel. We exist to unlock the power we see in riding. This is our core purpose.

Our Mission

UNLOCK the POWER of iNSPIRATION and iMPACT.

Unlock the power of combining

Inspiration - Inspire the spirit of freedom and performance, and love for future generations

Impact - High positive impact on people and communities, and the enviroment

CORE VALUES

What Guides Us Every Day

As a team, we undertook a thorough process to examine our heritage and culture to identify five core values that are critical to who we are. We are committed to living these values every day to unlock the power of inspiration and impact.

Trust

Craft

Empathy

Impact

Plus 1

Value Symbols

What They Represent

We created our values symbols with a drive for simplicity in form and they were inspired by design in nature

Trust

The trust symbol shows birds in flight. In flight, one trusts their ability to fly. In a flock, you earn trust with those you're flying with. We chose fast-moving birds to represent our drive for performance and the speed of the business

Craft

Craft is represented by a scale pattern - a pattern of precision in nature created with purpose. Craft is not only beautiful - it also exemplifies intention, reason, and the necessity for adaptation.

Empathy

The overlapping leaves represents the common ground between people - it is the understanding of each others feelings and perspectives and ability to move, react and "listen" to their surroundings.

Impact

The water drop symbolizes how our actions as a company ripple out into the community and to our consumers. It also symbolizes our striving for minimal impact on the environment and a positive impact on our market.

Plus 1

The mountains pay tribute to our local surroundings and a place for our passions to move about. They represent our passion with a purpose and a continual drive upward. No matter what we give, always give PLUS 1.

We see the combination of these five core values as the key to unlocking the power of inspiration and impact, which is reflected in the key representing all five values.